Content providers need to take a new approach to tackling video piracy, which is costing the industry up to $8 billion annually, according to ABI Research.
ABI found the most common forms of video piracy include illegal fully-loaded Kodi boxes, social network live streams, torrents of exclusive series or movies, web-based redistribution via file lockers, and password sharing.
ABI Research Vice President Sam Rosen said, “Content providers must shift their response to piracy from being device-oriented, such as traditional conditional access systems and digital rights management to comprehensive service-oriented approaches and modern tools against piracy.”
ABI’s Content Protection and Watermarking report claims the most important anti-piracy tools available include session-based watermarking coupled with real-time piracy monitoring, managing password sharing, and working with other content providers to drive law enforcement to respond to the threat of piracy.
Referring to HBO’s “Game of Thrones” having been released on pirate sites before the broadcast and on-demand release, Rosen said, “HBO suffered piracy via multiple avenues, including cybersecurity problems and supply chain leaks. One reassuring sign is that in the HBO supply chain case, as well as recent British Premier League cases, content owners quickly brought charges and the courts responded, showing better cooperation and urgency than has historically been the case.”
Separately, the rise in popularity of legal services including Netflix and Amazon Video appears to be having a positive effect in encouraging consumers away from piracy.
Google said in Brazil it has seen demand for Netflix overtake all other pirate alternatives combined.
Google Brazil Market Intelligence Chief Sérgio Tejido told local magazine Exame, “We’re not lowering piracy but this does show how relevant the [Netflix] brand is when it comes to offering content online.”
Google Brazil Director Debora Bona said the success of Netflix is comparable to the rise of Spotify, noting that Sweden had a major piracy problem in the middle of the last decade but by providing a viable alternative, the streaming service has played a significant role in reducing piracy.
She said, “Since the launch of streaming solutions such as Netflix and Spotify, they have become alternatives to piracy. Sweden had many problems with music piracy and the arrival of Spotify reversed this curve.”