Distributors, retailers and suppliers celebrated wins for a wide range of product that brought high praise from judges at the 2014 BVA Awards.
Search Results for: Dean Russell
Studios could be missing a trick by not using the internet as a bona fide launch platform for consistent, high-quality, exclusive programmes. Fleishman-Hillard’s Digital Director Dean Russell makes a case for the web as TV’s new launch pad. Original video for web is nothing new. YouTube long ago broke down video publishing and promotional barriers, […]
From Second Life to Spotify, it seems like every month there is a new online buzzword. So as not to disappoint, the latest one is ‘Augmented Reality’, or AR for short. Dean Russell, Head of Digital Marketing at Precedent reports on a new digital marketing technique that is sweeping the internet. Don’t feel bad if […]
Dean Russell, Head of Digital Marketing at Precedent, takes a professional look at the selling of a film version of a much-loved superhero one of the most iconic superhero graphic novels of all time, “Watchmen” has grown to be loved by an army of fans since its release in the late 1980s. They are almost […]
Like it or not, new devices will mean that movies and video will become as portable as music, says Dean Russell, Head of Digital Marketing, Precedent When the Sony Walkman first appeared in 1979, few people could have foreseen the lasting impact music on the move would have on the industry. For many years, attempts […]