Entertainment Retailers Association CEO Kim Bayley speaks to Christopher Barrett about the way ERA’s retailers are addressing home entertainment sales decline via initiatives such as Project 2020, the need for more cross-category promotions and how the sector can be greener.
Hollywood studios need to engage deeply with streaming services, rather than go “toe to toe” with them, according to Film Distributors’ Association (FDA) President Lord David Puttnam.
Rakuten TV has sealed a new partnership with TalkTalk TV to offer its users a new SVOD service with access a wide range of top films.
Netflix has adopted a quick-release or “surprise drop” marketing strategy for blockbuster unscripted A-list comedies such as Amy Schumer and Trevor Noah’s stand-up shows, and concerts such as Taylor Swift’s ‘Reputation’ Tour, according to Ampere Analysis.
This year’s Amazon Prime Day(s) will generate $6.7 billion in sales, up 60%, as part of a bid to lure in new members, e-commerce delivery specialist ParcelHero predicts.