ICMUnlimited’s Research Director Jenifer Eketone and Research Manager Andreea Tarasescu have joined the line-up of guests confirmed for the 2019 BASE Insight Forum, the British Association for Screen Entertainment announced.
Eketone said: “We are excited to join everyone at this year’s Insight Forum. After working with both BASE and the Industry Trust for nearly a decade, we feel as if we have all gone on the same journey together. At ICM (part of Walnut Unlimited), we help brands reconnect with people by bringing greater human understanding.
“With a significant number of customers changing the way they interact with content, whether purchasing, renting, subscribing or even in some cases leaving the category, it is important for the industry as a whole to consider how it can also evolve. We’ll be using some cross-sector examples to help us explore why customers move from one behaviour to another, what influences them along the way and how to adapt our offer to meet changing demands.”
The 2019 BASE Insight Forum, organised in partnership with ERA, will take place at the British Museum from 8:30am on Wednesday, March 13. Registration on the day commences from 8:30am and the forum will close by 1:30pm. Non-BASE or ERA members can purchase tickets by contacting email@example.com.