Virgin TV announced that its spring schedule will feature a collection of critically acclaimed drama series, documentaries and hot-ticket concerts — many of which are UK network premieres — that will be aired in 4K on Virgin TV Ultra HD, the UK’s first dedicated 4K ultra high definition entertainment channel.
Content creators and distributors believe consumers are prepared to pay more for 4K content, according to a survey by Irdeto and SNL Kagan.
Touted as the latest thing in high quality viewing, High Dynamic Range (HDR) TVs are underwhelming when it comes to comparison with standard 4K sets, according to the latest issue of consumer reports magazine Which?
Netflix will make around 600 hours of original content available in 4K in 2016, according to Product Innovation VP Chris Jaffe.
Consumers in Western Europe are already switched on to the benefits of 4K, according to research by Parks Associates.