Netflix has adopted a quick-release or “surprise drop” marketing strategy for blockbuster unscripted A-list comedies such as Amy Schumer and Trevor Noah’s stand-up shows, and concerts such as Taylor Swift’s ‘Reputation’ Tour, according to Ampere Analysis.
YouTube remains the No. 1 most watched service on the internet, according to Ampere Analysis, which noted that Netflix has extended its lead over Facebook as the second most popular service.
It has taken a while to grab hold but people aged 55 to 64 are increasingly getting hooked on Subscription Video On Demand (SVOD) services such as Netflix and Amazon, according to latest research from Ampere Analysis.
Amazon’s Channels initiative is helping to make niche SVOD services more visible, according to Ampere Analysis.
If Netflix incorporated advertising it could earn nearly $8 billion per annum, according to Ampere Analysis.