With plastic pollution a highly publicised and emotive issue, retailers and distributors are collectively exploring new physical video packaging solutions and looking at ways to reduce the use of single-use plastics, writes Christopher Barrett.
This year’s BASE Insight Forum will take place on March 13 (8.30am-1.30pm) at the British Museum.
Next Monday (January 21) will see the launch of Mega Movie Week, a category-wide initiative to drive engagement with digital retailers that will target new and lapsed home entertainment consumers.
With reports suggesting that administrator KPMG has set a deadline of Tuesday for bids for HMV, representatives from distributor trade body the British Association for Screen Entertainment (BASE) have voiced support for the specialist retailer.
After working in PR on the distribution side with the likes of Paramount, Universal and Premier, BASE Communications Manager Rebecca Gresley-Jones talks to Cue about her career to date.