UK home entertainment sales hit £294.5 million in the first half of 2019, according to the British Association for Screen Entertainment (BASE).
Further to last week’s feature in Cue on the Project 2020 team’s work in the Asda store in Morley, near Leeds, Sam Andrews talks to BASE CEO Liz Bales about the longer-term aspects of the initiative.
With plastic pollution a highly publicised and emotive issue, retailers and distributors are collectively exploring new physical video packaging solutions and looking at ways to reduce the use of single-use plastics, writes Christopher Barrett.
This year’s BASE Insight Forum will take place on March 13 (8.30am-1.30pm) at the British Museum.
Next Monday (January 21) will see the launch of Mega Movie Week, a category-wide initiative to drive engagement with digital retailers that will target new and lapsed home entertainment consumers.