Tesco has outsourced its in-store merchandising services from its subsidiary Oakwood Distribution to eXPD8, the Bristol-based retail merchandiser announced.
Sarah Sheffield joined eXPD8 in 2008, initially working on the Sainsbury’s entertainment account. In the years since, she has been involved in all the company’s entertainment account wins and in 2012 was appointed Entertainment Category Development Manager.
Some 31% of Week 1 sales are achieved on launch day, ensuring that Day 1 merchandising compliance is a major focus for the industry — perhaps to the detriment of other days of the week, writes Sarah Sheffield.
Over the past six years eXPD8 has set up more than 500 key new release titles and merchandised more than 10 million DVDs, writes Sarah Sheffield.
Event pallets featuring LED lights are shining a light on the in-store presence of home entertainment launch of “The Theory of Everything”.