Netflix and HBO produce the most critically acclaimed original TV shows but the picture changes when looking at their complete catalogue of original shows, according to Ampere Analysis.
Hollywood studios need to engage deeply with streaming services, rather than go “toe to toe” with them, according to Film Distributors’ Association (FDA) President Lord David Puttnam.
Netflix has adopted a quick-release or “surprise drop” marketing strategy for blockbuster unscripted A-list comedies such as Amy Schumer and Trevor Noah’s stand-up shows, and concerts such as Taylor Swift’s ‘Reputation’ Tour, according to Ampere Analysis.
BAFTA today announced Netflix as the main supporting partner for its flagship new talent scheme “Breakthrough Brits”, which showcases and supports the next generation of creative talent across film, games and television.
Amid claims that the BBFC’s recent deal to allow Netflix to certificate its own content under licence will further skew the market in favour of the bigger players, the ratings agency’s Policy Director Murray Perkins explains the rationale behind the agreement.