We all know that subscription video on demand (SVOD) services are the death of home entertainment, aren’t they? Well, perhaps not. Sam Andrews talks to Ampere Analysis’s Richard Cooper about new research into the buying behaviour of SVOD subscribers.
Direct-to-consumer subscription video services from the likes of Walt Disney, Apple, WarnerMedia and NBCUniversal will attract around 53 million US customers by 2023 after they launch over this year and next, IHS Markit says.
SVOD uptake is accelerating and in terms of hours viewing per day it will shortly draw level with broadcast TV globally by 2023, according to Rethink Technology Research.
People who watch video games are more likely to subscribe to a greater number of SVOD services — around six — than the average user (2-3), according to a study by Juniper Research.
While healthy growth in SVOD subscriptions continues in Europe, they have also started to grow again in the US, according to Ampere Analysis, which said they are being driven by increases in Hulu and Netflix subscribers.